Buy & Sell
The first step is knowing exactly what you have. Specific descriptions like 'late 1960s 501 Big E TALON zipper selvedge' build buyer trust and command higher prices than vague 'old Levis' listings. Use AI identification to confirm era, model, and factory before listing. Always note that results are AI estimates — never present them as confirmed facts. Providing accurate information also directly builds trust with buyers.
Mercari (domestic): Japan's largest reach, Japanese communication, 10% fee, easy smartphone listing. eBay (international): global collector reach, Big E and rare items especially prized internationally, requires English, somewhat higher fees. When items feature rare elements like Big E tab, selvedge, or SF stamps, eBay's global reach may yield significantly higher prices than Mercari. Conversely, for items with fewer rare features, Mercari's convenience is more efficient.
Essential shots: ①full front, back, side; ②red tab close-up (both sides); ③care label full (or inside if absent); ④zipper stamp with angled light; ⑤button back stamp; ⑥selvedge with folded hem; ⑦damage and repairs. Effective title example: 'リーバイス 501 Big E 1960年代 TALONジッパー セルビッジ ヴィンテージ' (include model, era, zipper, tab, selvedge). eBay title example: 'Levis 501 Big E 1960s TALON Zipper Selvedge Vintage Denim.'
Check Mercari's sold-items filter and eBay's Completed Listings for actual transaction prices. Rare features like Big E, selvedge, and SF stamps justify above-market pricing. Start with a confident price for good condition pieces and adjust based on response. For quick sales, 85–90% of market tends to move well. Always mark era identification as 'estimated' to avoid post-sale disputes.
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